Legitimate Interest Assessment for Unloq Social Ltd t/a SocialScouts
- Company Information:
- Data Controller: Unloq Social Ltd t/a SocialScouts
- Company Address: 128 City Road, London, EC1V 2NX
- Purpose of Cold Emailing: Unloq Social Ltd, operating as SocialScouts, intends to send cold emails to B2B contacts obtained through Apollo.io's prospect database. The purpose of these emails is to generate new business interest in SocialScouts' social media marketing and blog content marketing services.
- Legitimate Interest: SocialScouts relies on the legitimate interest basis for processing personal data for the following reasons:
a) B2B Relationship: The recipients of the cold emails are B2B contacts. SocialScouts' services are primarily aimed at businesses rather than individual consumers. As a B2B relationship, there is a reasonable expectation that businesses may have an interest in leveraging social media marketing and blog content marketing to increase their sales and brand awareness.
b) Relevance to the Recipients: SocialScouts' social media marketing and blog content marketing services have the potential to benefit businesses by enhancing their online presence, driving engagement, increasing website traffic, and improving sales and brand awareness. The assumption is that recipients of cold emails are businesses that may benefit from incorporating these marketing strategies into their overall marketing efforts.
c) Balancing Interests: SocialScouts acknowledges the importance of balancing its interests with the rights and freedoms of the individuals whose data is being processed. The cold emails sent are limited in scope and aim to provide relevant information about SocialScouts' services to potential business prospects, without causing undue harm or infringement on the recipients' rights.
d) Honoring Unsubscribe Requests: SocialScouts respects recipients' rights and provides a clear and accessible unsubscribe mechanism in all cold emails. If a recipient wishes to opt out or unsubscribe from further communications, SocialScouts promptly honors such requests and removes the individual's contact details from future cold emailing lists.
e) GDPR Compliance: SocialScouts is committed to handling personal data in accordance with the General Data Protection Regulation (GDPR). The company implements appropriate technical and organizational measures to ensure the security and confidentiality of the data it processes. Data is stored securely and is only accessible to authorized personnel who require access for legitimate business purposes.
- Assessment of Legitimate Interest: After careful consideration of the factors mentioned above, SocialScouts has determined that the legitimate interest for cold emailing B2B contacts obtained through Apollo.io's prospect database exists. SocialScouts reasonably believes that recipients of the cold emails may benefit from its social media marketing and blog content marketing services, contributing to their business growth, sales improvement, and brand awareness.
SocialScouts is committed to conducting regular reviews of its legitimate interest assessments to ensure ongoing compliance with applicable data protection regulations.