More and more companies have been utilising social media platforms to market their business in recent years. While a website is generally recommended, a social media channel is enough to do the job because it does the same things on a smaller scale. There are many social media platforms you can use for marketing, and one perfect example of this is Instagram.
Instagram marketing is highly effective because it can reach many people. Many people use this platform mainly because of the potential it brings to grow your business. With Instagram, you won’t have to spend a lot of money on advertising because it's the people marketing your products to others.
If you don't see the value of investing in Instagram marketing, here are some reasons why you should:
#1 - Reaching a Broader Audience
Instagram is a platform that can reach out to more people, especially at a lower cost compared to other platforms. As of 2021, more than 1 billion people are active on this platform, especially when it comes to teenagers and young adults. People from all over the world can be reached through this platform, and this is something that can be a huge advantage for companies.
Furthermore, the use of Instagram Stories can help you reach many people, especially if you utilise the right hashtags. Hashtags are a must on Instagram because they will help you promote your product and get a larger audience.
#2 - Usage of Visual Content
Visual content is the best way of getting audiences engaged, and Instagram is the best platform to share such content because of its nature. The platform is all about images, which is one advantage that the platform has. With this advantage, it’s effortless for you to make an advertisement that is creative, captivating, and that attracts people's attention.
You can even level it up by sharing more than one image in your posts. This will give you more time to promote your product and provide more information. Most prospects will appreciate this because they won't have to message you further for more details.
#3 - Creates Better Connections with the Audience
With Instagram, you will have a better connection with your audiences. This can be done through images and Instagram Stories. With your company’s Instagram page, you will also be able to connect with people who are interested in your products. This is another advantage because it can create a massive following for your business.
If you have a good following, more people will be interested in your products, which can help you attract more customers. Instagram can provide you with many followers because it’s a vast platform, and you can use this to your advantage.
#4 - Highest Engagement Rate of All Time
Whether you have a personal account or a business account, Instagram provides higher engagement than any other social media platform. With Instagram, you will be able to communicate with your audience more effectively and get more exposure for your business. This can result in more sales and exposure for your products.
While there are a lot of social media platforms today, Instagram is one of the few that can provide you with a bigger audience. Plus, it can help you get more exposure for your business and create better relationships with people.
#5 - Boosts Brand Awareness
Apart from providing a better connection with your audiences, Instagram can also boost your brand awareness. The platform already has 1 billion active users, and with the help of Instagram Stories and hashtags, you can reach a lot of people.
It's easy to share your brand and products with many people because of the platform’s nature. This can help boost brand awareness and create a massive following for your business.
Conclusion
Instagram is one of the most influential and creative platforms out there. It can provide you with a lot of traffic to your website, which comes at a lower cost than other platforms. With its vast following, Instagram is the best platform you can use for promoting your business.
Fanbase provides top-quality services for Instagram marketing in the UK. We understand that Instagram is a different playing field for marketing, so we will develop solutions to ensure that your business reaches the right audience. Reach out today and allow us to revitalise your strategy!
