If you aren't sure if your brand is optimised on Instagram, chances are, it isn't, and your brand might suffer. You could be losing out on audience engagement and potential conversions.
The good news is you can make small tweaks to your brand's Instagram account and see a significant effect on your engagement. The right strategies can build you a stronger social media presence.
In this post, our social media management agency in London shares some of the benefits of making the most of Instagram for your brand, plus some tips on how you can optimise your account:
Advantages of Using Instagram to Promote Your Brand
Instagram is among the most popular social platforms, with over a billion monthly active users. It's an excellent platform for businesses and brands to connect with their target audience and promote their products and services.
With more than a billion users every single month, Instagram gives you access to a large and engaged audience. You can reach more prospective customers with your marketing messages and promote your brand to a broader audience.
You can also use Instagram to get more traffic to your website. By including a link to your website in your bio, you can encourage your followers to visit your site and learn more about your products or services.
How to Optimise Your Brand on Instagram
Use Multi-Grid Layouts
One way to make your brand more visible on Instagram is to use multi-grid layouts. This means posting multiple photos in a single post, arranged in a grid formation.
Multi-grid layouts are eye-catching and can help you tell a complete story about your brand. They also make it easy for users to engage with your content, as they can scroll through the images at their own pace.
Come Up with a Consistent Schedule for Your Posts
To grow your Instagram following and get more engagement on your posts, you need to be consistent with your content. That means posting regularly.
How frequently you should post depends on your business and audience. Some brands post once a day, while others post a few times a week. It is vital to find a posting schedule that works for you and stick to it.
Use Relevant Hashtags
There's no denying that hashtags are a great way to get your brand in front of a wider audience. When you use relevant hashtags, you are more likely to be found by people interested in what you do.
There are some things you need to take note of when using hashtags to promote your brand on Instagram. First, use a variety of hashtags. Don't just use the same few over and over again. This will make your brand look like spam.
Second, make sure your hashtags are relevant to your brand. For example, if you are a clothing company, you will want to use hashtags related to fashion.
Use a Link Shortener
If you're not familiar with it, a link shortener takes a long URL and converts it into a shorter, more shareable link. This can be helpful when sharing links on social media, where there is often a character limit.
Once you have a link shortener, you can start sharing links to your website or blog on Instagram. When sharing a link, include a call to action and a brief description of what the link is about.
Conclusion
Making sure your Instagram account is optimised can help your brand in many ways. It can help you reach a wider audience, build trust and credibility, and improve your search engine ranking. By taking the time to optimise your account, you can ensure that your brand is getting the most out of Instagram.
The good news is you don’t have to do it on your own as you can always seek the help of a social media ad agency with a proven track record.
Fanbase is a social media management agency in London that can help you with your Instagram marketing strategies. Reach out to our team today, so we can set up a meeting with you!
