Over time, social media has become integral to boosting sales online. Businesses not only rely on traditional media to promote their products and services but also master the power of social media to secure much-needed numbers every month.
However, there are instances where social media platforms will not get the same amount of engagement in a period. Therefore, businesses need to boost their engagements online. But how do they do it for Instagram? Here are some ideas.
1. Use Relevant Hashtags
Instagram is all about using relevant hashtags. They are any keywords preceded by a hash sign used in social media. These hashtags are what make your account discoverable. Hashtags are the most effective way to boost engagement and followers on Instagram.
There are two types of hashtags: popular and niche. Popular hashtags are general and have a high number of posts. Niche hashtags are more specific and have a lower number of posts. Using a mix of both can improve Instagram engagements by a lot.
2. Post during Peak Hours
Timing is critical when it comes to Instagram engagement. Posting at the right time can mean the difference between getting lost in the noise and becoming a top influencer in your niche. Therefore, knowing when to publish should be handy to gather as much engagement as possible.
The best time to post is from 9 am to 6 pm, as it is when most people go online to check on their posts and others. Posting during peak hours can help you reach a wider audience. It also enables you to achieve a more engaged audience because people use Instagram during their downtime.
3. Never Use Bots
There was a time when bots were a perfect way to get more likes, comments, and followers. Bots are computer-generated accounts programmed to follow and like other people’s posts. They can help you get more followers quickly, but using them is terrible.
However, they are a terrible way to grow your Instagram account nowadays. Not only are bots unnecessary, but they can also get you banned from Instagram. The platform is getting more intelligent and can detect when you use bots to engage with users.
4. Maximize Geotags
People are always searching for new places to explore. If you run a travel page, people will search for the places you go to. Businesses can increase their chances of being found by adding geotags to every post.
Businesses can use geotags to show their followers where they are. They are an excellent way to connect with people in your area and share your photos. However, they should only use geotags if their location is in a public place.
5. Post Consistently
While it is important to post high-quality content, it is also essential to post consistently. If you post inconsistently, your followers will forget about you. If you want to be successful on Instagram, you must post at least once daily.
Consistency is critical when it comes to social media. If you post inconsistently, you will not be successful. Posting consistently will help you build a following and keep your followers engaged. Therefore, try to balance consistency and quality when posting.
Conclusion
Instagram is an excellent platform for businesses and individuals. Instagram can be a great way for businesses to connect with customers and promote their brands. Companies can share photos and videos of their products and use hashtags to connect with potential customers.
Social Scouts is a digital marketing agency based in London, helping businesses excel online by boosting their Instagram presence. We specialise in using social media to promote Shopify brands to become their best online. Start growing today by sending us the company’s Instagram username and kickstart the business today.
