Creating a successful social media strategy involves choosing the right channels. You want the best possible return for your posts, so selecting the platforms that will reach the most people is essential.
When it comes to startups, do you go for extensive, well-established networks like Facebook? Or do you choose newer, up-and-coming platforms with less competition?
What Social Media Platform Is Suitable for Your Brand?
By focusing on a few networks in social media for startups brands, you can take the time to interact with people and have conversations. This will ultimately lead to more customers and conversions. Here are some platforms for you:
The latest social media trends say that it's better to create online communities than to chase followers, and Facebook is the perfect place to do so!
Since recent algorithm changes and the iOS 14 update, getting pages onto users' News feeds has become more challenging. However, Facebook Groups are not affected in the same way.
This website creates a community where users can join discussions, quickly find the content they're interested in and connect with others who share their interests. This makes it easy to manage and interact with on a more personal level.
Instagram is one of the incredibly sensational social networks, with over 1 billion users.
Instagram Stories is a popular type of content, allowing brands to connect with their audiences. Instagram Reels are also effective to get on viral trends, show your audience what goes on behind the scenes, and give them a different perspective of your brand.
LinkedIn has changed from a platform to a social media site for professionals. Today, individuals and companies can share updates through posts and articles. LinkedIn also has native video posts and the ability to do live video broadcasts.
LinkedIn is a highly used platform for B2B marketers. They comprise business professionals from various industries, including those who make decisions about what products to buy.
Twitter content is limited to 280 characters. In addition to text, you'll see a lot of GIFs, images, and videos in the News Feed. They're used to grab users' attention quickly.
Twitter is a perfect social media for startups for sharing ideas, asking questions, conducting polls, and promoting events and web content.
Youtube
YouTube is one of the highly influenced social media platforms and the second largest search engine after Google. This social media channel has videos that are usually longer than videos you would find on other networks, such as Instagram and TikTok.
Snapchat
Snapchat let users share photos and videos, called snaps. Posts don't last forever. But still, it is an excellent way for marketers and brands to personally connect with their customers.
You can create a stronger connection with your audience by sharing behind-the-scenes glimpses into your brand, products, or services.
TikTok
TikTok is another iconic social media app where people can create and share short videos. Videos can have around 3 to 15 seconds long or up to 3 minutes.
TikTok is the most engaging social media app, with users spending an average of 10.85 minutes on the app per session. This is double the amount of time spent on Pinterest, ranked #2.
TikTok is now a preferred platform for social media for startups and even famous brands, from airlines and fashion companies to educational platforms and social media networks.
Conclusion
Social media has become an integral part of modern life, and users spend a lot of time on it. Despite this, most companies that use social media do so without a strategy, and they usually don't receive the results they're looking for.
The way to success on social media for startup is putting in the work. The first step is to research your target audience and find the most popular networks where they spend their time.
To know how you can get help to succeed with your social media strategy, get in touch with FanBase. We have a social media team to assist you in making social media marketing simple & affordable. If you need specialised management of social media for startups brands, don't hesitate to contact us today.
