Have you ever sat down to ask yourself how an online store can thrive in today's highly chaotic and competitive world? While there are many factors to consider, one of the most important is the customer experience people get from you. Generally, a great customer experience generates plenty of returns, while a negative one creates nothing or even chases away possible opportunities. As such, you'd want to maximise customer experience as best as possible, and one of the ways to do so is to leverage social media!
Let's talk about how your business can thrive in the online world by using social media to enhance customer experience:
1. Make Communicating More Engaging
One of the biggest challenges faced by an online store is communicating with customers in a way that attracts their attention. When you're running an online store, you won't be able to rely on visual or in-person cues to get a customer's attention. In fact, you have to make sure your message stands out. Today, people are bombarded with a lot of messages in the form of emails, phone calls, text messages, and so many more. And, considering the stress that most people go through to be able to simply send out a message, it will be even harder for them to make time for you.
However, if you want to stand out amidst messages and make sure customers notice yours, you can use social media to enhance your message. For instance, social media allows you to send out a tweet, a Facebook post, an Instagram picture, and many more, which means that you can reach a lot of people. So, if you want to make sure customers contact you about your product or service, you can share your message on social media platforms!
2. Make Your Business More Interactive And Fun
Another important thing you should know about social media is that it can help you inject some fun and excitement into your business. The online world is filled with all kinds of noise, from sales offers to affiliate marketing and many more. So, if you want your business to stand out, you can use social media platforms to make your messages interactive and fun! For instance, you can create fun contests with your followers and offer fun prizes. You can also use social media to share great life hacks, which may help and entertain your clients!
3. Optimise Your Link Sharing
Social media can also help businesses increase their traffic. And whether you want to increase organic traffic to your website or you want to drive targeted traffic to your social media pages, using the right social media tools is vital to your business.
For instance, you may have a blog that you want to promote, but you don't want to get penalised for using the same keywords repeatedly. Using a tool like Buffer, you can optimise your social media posts so that you're engaging your audience without using the same keywords. With Buffer, you can schedule your posts for specific days and times, which means that you can have a post ready for every day of the week.
Conclusion
Using social media to enhance customer experience is not a gimmick but a smart move that will pay off both in the short term and in the long run. So, whether your goal is to turn one time customers into loyal fans and followers, or if you want to take your business to the next level and drive traffic to your website, using the right social media tools will help you achieve your business objectives and achieve success!
Fanbase offers a social media marketing subscription service to help startups to achieve online success. If you are looking for a social media marketing agency to help your business grow, get in touch with us today!
