The term "social media" can describe a wide variety of online platforms that allow users to interact with each other. Social media platforms can share, create, or exchange information, ideas, and thoughts.
Social media content that is most likely to achieve a high ROI is content that is interesting, useful or both. Shares and likes are often good indicators of your social media marketing performance, but they are not the only metric you should check. You should also consider how much engagement your content is getting.
While there are many different types of social media content, some content is more likely to get attention than others. If you ARE looking to get the "wow" factor with your social media content, consider creating or sharing content that is:
Educational
Generally, longer articles tend to get more social shares than shorter articles. A study found this is likely because people find educational content, like infographics and how-to posts, to be more share-worthy. The New York Times found that readers are more likely to email longer articles than shorter ones.
So, if you want more social shares and engagement on your social media marketing, it is worth considering writing longer articles that offer value and insights. Of course, this does not follow that every article you write needs to be a novel-length treatise. But if you have something precious to say, do not be afraid to write a longer piece that covers the topic in depth.
Inspirational
Inspirational content is a great way to drive the wow factor. It can be anything from an inspiring quote to a beautiful piece of artwork. It is all about finding something that will resonate with your audience and get them talking.
The great thing about inspirational content is that it does not have to be complicated or time-consuming to create. Sometimes, it takes a simple quote or image to start the conversation. So, consider using inspirational content to add some wow factor to your social media marketing. It is a straightforward and effective way to get people talking about your brand.
Connecting
The Dunbar Number is the average maximum number of social relationships a human can comfortably maintain. It was proposed by British anthropologist Robin Dunbar, who discovered that the size of a primate's brain and the average size of its social group are related.
Dunbar's research suggests that humans can only comfortably maintain 150 stable social relationships. The Dunbar Number has been referenced in many publications and explains the popularity of sports events like basketball, which involve large groups of people but relatively few close relationships.
So how does this apply to social media content? Well, if you are producing content meant to be consumed by many people, you must ensure that it is digestible. Otherwise, your audience will quickly become overloaded and tune out.
Conclusion
If you want to wow your social media fans, you need to post interesting, engaging, and visually appealing content. Exciting content will get your fans talking, while engaging content will keep them coming back for more. And finally, visually appealing content will make your page look more professional and attract more followers.
If you need help in your digital marketing campaign, you should tap into the expertise of Fanbase. We offer guidance on social media marketing to Cardiff entrepreneurs. So, contact us now for more information!
