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Small business owners can achieve a great deal when it comes to marketing their services or products on social media, without breaking the bank. With affordable options and simple strategies, you can leverage social media to reach your goals while staying within your budget.
Pick the Right Platforms for Your Business.
It’s important to determine which platforms your target audience is using so you can focus your efforts and optimize your budget.
Decide which social media network fits the type of content you want to create, the type of message you want to send, the demographics of who you are targeting and overall objectives.
Then focus all your attention and budget on those few networks that will yield the best results for your small business.
Focus On Quality Rather Than Quantity.
Quality content is more important than quantity when it comes to social media marketing for small businesses.
Focusing on creating high-quality, relevant content that serves a specific purpose rather than just promoting your own products or services can help you reach more customers and build your engagement.
Invest in producing quality visuals, written posts, videos and podcasts that will inspire and motivate your audience.
Create Engaging, Relevant Content.
Invest in creating engaging, relevant content that resonates with your target audience.
Consider their interests and needs and create content that educates, entertains, or inspires action.
Be sure to optimize content for the specific platform you’re using, as each has its own requirements for length and format.
Use visuals whenever possible to capture attention, as these have been proven to be more effective around gaining engagements from users than text-only posts.
Re-use & Re-purpose Your Content.
Saving time and money is key when it comes to small businesses on a budget.
Reuse content by repurposing it for other social media channels as well as for other collateral.
Don’t be afraid to produce more than one type of post from the same piece of content.
Try making an infographic, audio recording, blog post, etc in order to essentially get more bang for your buck.
Leverage User Generated Content (UGC).
User generated content, such as photos, videos, tweets and more from your customers and enthusiasts can be a great way to save time and money for small businesses when it comes to social media marketing.
UGC is like delegating the job of creating content to others.
Share and repurpose user generated content on your social platforms for free - it is already created for you!
Plus, it gives an authentic feel that customers can relate to. Encourage users to tag you in their posts or use specific hashtags so you can find them easily.
Conclusion
If you're looking for more guidance and support in your social media marketing efforts for your SaaS business, be sure to check out SocialScouts.
Sign up today and get your own dedicated human social media manager who'll create content for you, discuss your strategy with telephone support and help you effectively leverage social media to drive growth for your SaaS company.
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